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VIDEO: Rhys Millen Racing tunes Hyundai Genesis Coupe

Drift racer Rhys Millen, nephew of famed racing driver Steve Millen, has modified the Hyundai Genesis Coupe with parts from his eponymous tuning company. Millen is well-connected to Hyundai, having served as the driver in the Genesis Coupe launch commercials as well as the Red Bull Drift Team's Hyundai Drift Genesis.

It is hard to decide whether all the modifications to the Millen Hyundai are worth the additional cost, considering the fact that raw performance is hardly improved. However, as Edmunds reports, this tuned Hyundai does change the base Genesis's driving characteristics to a perceptible degree.

[Source: Edmunds via YouTube]

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