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Jaguar & Mercury top JD Power Customer Satisfaction List

Posted by Hootan Mahallati | December 09, 2009 | In ford jaguar mercury miscellaneous news



J.D. Power has released its 2009 Sales Satisfaction Index (SSI) Study, which rates Jaguar as the highest-ranked luxury vehicle and Mercury as the top mass-market make. The index focuses on the new-vehicle purchase experience, as defined by dealership facility, salesperson, paperwork and financing process, delivery process, and vehicle price. The survey highlights dealer salespeople's improved quality, no doubt spurred by the need to be extra attentive to car buyers in a down car market.

"In this difficult economy, dealerships are working particularly hard to close sales, but need to be attentive to customers without exerting unwanted sales pressure," said Jon Osborn, director of automotive research at J.D. Power and Associates. "Nearly one in four buyers in 2009 reports experiencing sales pressure from their selling dealer."

Jaguar has had a great year. Earlier in 2009, JD Power listed it as the 'most dependable nameplate' and recently, it reported a profit despite playing in a contested luxury market. Similarly, Mercury's top placement is another piece of good news for Ford, who recently won MotorTrend's Car of the Year award as well as a leading position in the Top Safety Pick list.

In the luxury category, Cadillac, Lexus, Mercedes-Benz and Land Rover completed the top five, above average spots. Last place went to Audi. In the mass market segment, the four other top brands were Smart, Buick, the late Pontiac and Chevrolet. Mitsubishi brought up the end.

[Source: JD Power]

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