Blog / Category / Daimler

Daimler invests in Tesla

Posted by Hootan Mahallati | May 19, 2009 | In daimler founder's thoughts green mercedes-benz news tesla



Daimler, the parent company of Mercedes-Benz, has made an investment in California-based Tesla Motors in return for a 10% stake. This is a smart move for Daimler and a strategic home-run for Tesla. The electrification of the vehicle is still in its infancy, what with range, battery life and maintenance infrastructure a long way from readiness for mass-adoption.

Through its investment, Daimler not only buys itself a stake in the immense buzz and public goodwill toward the first full-electric vehicle of the US market of recent times, but it also taps into the technology pioneered by Tesla, allowing it to ...

comments comments (0)

Daimler takes hotshot Bernhard back

Posted by Hootan Mahallati | February 10, 2009 | In daimler mercedes-benz news

Wolfgang BernhardWolfgang Bernhard, former head of the VW brand and prior to that, COO of Chrysler when it was owned by Daimler, is returning back to Daimler AG to head the Mercedes-Benz Vans unit.

Bernhard is one of the auto industry’s hotshots and was destined to some day take over the entire Mercedes-Benz unit. However, his blunt views on how to overhaul the ill-fated DaimlerChrysler irked former CEO Jürgen Shcrempp enough to cause his ouster.

Bernhard, 48, started out as a McKinsey consultant on the S-Class line and quickly climbed the ranks, earning a reputation as a cost-cutter. He ...

comments comments (0)